Lavender is the star of this relaxing soap bar to help keep pets calm during bath time. Add in a rich lather and massaging effects while applying it, and your pet will appreciate being loved on while simultaneously getting clean. Brazilian purple clay also helps to improve skin tone and draw out impurities because let's face it- they like to get dirty. And because you're not dumping loads of gel-like shampoo on them to get a lather, rinse time is reduced. Rich lather- check. Clean pet- check. Reduced stress for pet and owner- check. Less rinse time- check. Happier pet and owner- check. Grab a bar and see how easy bath time can be!